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Improving the logo

Posted: Tue Feb 03, 2015 12:43 am
by op1970
Hello!

Is it just me or is the logo a bit off? The concept is all good, but the execution is lacking:

- The top triangle is skewed to the left as opposed to being centered
- The bottom half circle is uneven
- Does it really need all those gradients and "waves inside waves inside waves"?

Perfection is achieved, not when there's nothing left to add, but when there's nothing left to take away. --KISS principle


I'd highly recommend the "Logos" series over at Gestalten (or Amazon) for a compilation of world-class logos unlike anything currently available on the Internet:

http://shop.gestalten.com/catalogsearch/result/?q=logos

Re: Improving the logo

Posted: Tue May 09, 2017 6:02 pm
by op1970
*bump*

Re: Improving the logo

Posted: Wed May 17, 2017 12:55 pm
by Cas
So logo design really requires an artist, which I am not but I did do some tweaking of the original logo a while back so welcome to hear thoughts:

deluge_cas6_256.png
deluge_cas6_256.png (21.71 KiB) Viewed 4329 times

Re: Improving the logo

Posted: Sat May 20, 2017 9:08 am
by op1970
Much closer - great work! First I'd remove the gradients and the drop shadow. Then I'd make the outer circle blue like it is but the inner fill and the wave in two different colors. And I'd do it all in Adobe Animate so it's easier to be precise.

Your concept is rock solid and I think this logo has the potential of becoming one of the alltime greats.

I can try to have a go at it once I'm done with some other stuff.

Cheers!

Re: Improving the logo

Posted: Sat May 20, 2017 11:53 am
by Cas
Interesting ideas, I've put the inkscape svg files here: https://github.com/cas--/deluge-logo/

Re: Improving the logo

Posted: Tue May 23, 2017 5:23 am
by evilvibes
Cas wrote:So logo design really requires an artist, which I am not but I did do some tweaking of the original logo a while back so welcome to hear thoughts:

deluge_cas6_256.png



That's a fresh new look right there. Maybe save for 2.0? :lol:

Re: Improving the logo

Posted: Wed May 24, 2017 12:11 pm
by Cas
evilvibes wrote:That's a fresh new look right there. Maybe save for 2.0? :lol:

Was my intention :)

I've spent a bit of time modifying the deluge icon and updating the rest of the icons:

Selection_053.png
Selection_053.png (29.2 KiB) Viewed 4275 times


I think I'll leave it there for now, don't want to spend to much more time on it. I'll look to merge it soon into develop branch.

Re: Improving the logo

Posted: Mon Jun 05, 2017 6:59 am
by Cas
Merged this design:

deluge.png
deluge.png (8.46 KiB) Viewed 4160 times


Selection_053.png
Selection_053.png (47.69 KiB) Viewed 4160 times


If there are an issues/improvements there is an open ticket: http://dev.deluge-torrent.org/ticket/3052

Re: Improving the logo

Posted: Fri Jun 23, 2017 4:06 pm
by Masterjuggler
I like that design a lot. It looks pretty google material-esque.

Re: Improving the logo

Posted: Fri Jul 14, 2017 8:06 am
by Pyrrhic
I like it! Great update of what was already a pretty decent logo IMO :)

My only comment would be that the "point" of the inner drop on the right hand side doesn't look quite right - hard to explain, but I guess the gradient of the inner curve isn't quite matching the outer one?