Improving the logo

Suggestions and discussion of future versions
op1970
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Improving the logo

Post by op1970 »

Hello!

Is it just me or is the logo a bit off? The concept is all good, but the execution is lacking:

- The top triangle is skewed to the left as opposed to being centered
- The bottom half circle is uneven
- Does it really need all those gradients and "waves inside waves inside waves"?
Perfection is achieved, not when there's nothing left to add, but when there's nothing left to take away. --KISS principle
I'd highly recommend the "Logos" series over at Gestalten (or Amazon) for a compilation of world-class logos unlike anything currently available on the Internet:

http://shop.gestalten.com/catalogsearch/result/?q=logos
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op1970
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Re: Improving the logo

Post by op1970 »

*bump*
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Cas
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Re: Improving the logo

Post by Cas »

So logo design really requires an artist, which I am not but I did do some tweaking of the original logo a while back so welcome to hear thoughts:
deluge_cas6_256.png
deluge_cas6_256.png (21.71 KiB) Viewed 13013 times
op1970
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Re: Improving the logo

Post by op1970 »

Much closer - great work! First I'd remove the gradients and the drop shadow. Then I'd make the outer circle blue like it is but the inner fill and the wave in two different colors. And I'd do it all in Adobe Animate so it's easier to be precise.

Your concept is rock solid and I think this logo has the potential of becoming one of the alltime greats.

I can try to have a go at it once I'm done with some other stuff.

Cheers!
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Cas
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Re: Improving the logo

Post by Cas »

Interesting ideas, I've put the inkscape svg files here: https://github.com/cas--/deluge-logo/
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evilvibes
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Re: Improving the logo

Post by evilvibes »

Cas wrote:So logo design really requires an artist, which I am not but I did do some tweaking of the original logo a while back so welcome to hear thoughts:
deluge_cas6_256.png

That's a fresh new look right there. Maybe save for 2.0? :lol:
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Cas
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Re: Improving the logo

Post by Cas »

evilvibes wrote:That's a fresh new look right there. Maybe save for 2.0? :lol:
Was my intention :)

I've spent a bit of time modifying the deluge icon and updating the rest of the icons:
Selection_053.png
Selection_053.png (29.2 KiB) Viewed 12959 times
I think I'll leave it there for now, don't want to spend to much more time on it. I'll look to merge it soon into develop branch.
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Re: Improving the logo

Post by Cas »

Merged this design:
deluge.png
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Selection_053.png
Selection_053.png (47.69 KiB) Viewed 12844 times
If there are an issues/improvements there is an open ticket: http://dev.deluge-torrent.org/ticket/3052
Masterjuggler
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Re: Improving the logo

Post by Masterjuggler »

I like that design a lot. It looks pretty google material-esque.
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Re: Improving the logo

Post by Pyrrhic »

I like it! Great update of what was already a pretty decent logo IMO :)

My only comment would be that the "point" of the inner drop on the right hand side doesn't look quite right - hard to explain, but I guess the gradient of the inner curve isn't quite matching the outer one?
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